It is seen most of the time that entrepreneurs and business owners consider having a website as an add-on. What they don’t know that it is the driving force or rather the digital face of their company that needs to be updated and maintained to make sure the company is successful in reaching its TA effectively.
Now take a moment and think that what if you could turn your plain old website into an effective tool for increasing your company’s conversion rates!? It can act as the sole channel that can bring you authentic leads all the while taking fewer resources when compared to managing a team! Sounds too good to be true!? Read on and in the end, you might give your developer a call and start working on your website right away!
Tips to Improve Overall Design of Your Website to Increase Lead Conversion Rates
We have put together a few pointers where one can get started to improve their website’s overall UI and UX designs with the sole aim of increasing the CRO or Conversion Rate Optimization factor.
Proper Placement of Call-to-Action section
One should ask a question before delving into this pointer: what purpose does their website fulfil in their business? Is it acquiring a lead or making a sale? With the answer clearly set forth, one should have a beautifully designed and efficient looking call-to-action box or button right above the fold of their website. The goal should be to keep the button in a prominent place and the design should be made in such a way that it creates a sense of urgency in the minds of the visitor so that they are compelled to take an action! Proper placing is crucial so that the visitor doesn’t have to scroll down to take a look at the CTA.
Picking a Clear and Punchy Headline
As per independent research, it is seen that visitors spend no more than 15 to 20 seconds on a business website. So, it becomes imperative to have a bold, creative and catchy headline. On top of that, textual content is bound to attract more attention than graphics which is why it is crucial for your website to have vivid, clear and catchy content that can easily captivate the attention of the TA.
Improve Your Website’s Design to Enhance User Experience (UX)
With time, the term UX or User Experience has gained a lot of recognition and importance when it comes to website designing. A website design that has put a lot of emphasis on enhancing their overall UI and UX factors is the best possible approach one can take to engage their TA and convert the same to clients.
Another reason one can consider using in their UI of their website is integrating the same with efficiently designed pop-ups as per the data put forth by https://thefunnelmechanics.com/using-pop-ups. One might point out that pop-ups can bring down the UX drastically – which is true but an efficiently designed pop-up window can, however, have a positive effect!
The above-mentioned pointers when actively implemented can have a drastic impact on the overall performance of your business. To make sure that the positive impact lasts long, one should go the extra mile and make sure that they are also doing everything they can to keep on improving their CRO factor as well.